As co-founder of the SASM institute with Australian Laser Physicist Dr. Adam Weigold, Good Choice Design created, implemented and managed the brand image across the entire project. Our design responsibility spans the management of applications of SASM graphics and digital designs to clothing, printed business cards, digital text books and the entire SASM website. The website component of this project is the most complex, including its own exclusive social network and blog platform. The entire scope of the website, graphics and print materials were designed, implemented and managed by GCD.